CALP - Certified Apartment Leasing Professional Program


Tuesday, February 21, 2023
to Thursday, February 23, 2023
IAA Training Room 9200 Keystone Crossing, Suite 150 Indianapolis, IN 46240
Category: Certifications
 

Class Dates: February 21, 22, & 23

All classes run each day from 9:00am - 1:00pm EST.

This Class is Hybrid (both in-person and online)

Cost:

Member: $440/person

Non-Member: $620/person

Leasing professionals are the first people prospective residents meet and are responsible for generating traffic, conducting leasing demonstrations, overcoming objections and qualifying prospective residents. This program teaches all these skills and more.  

Learning Objectives:
  • Using technology to generate traffic
  • Monitoring and managing your community’s reputation
  • Inspecting the leasing center, tour route, model units, and vacant apartments
  • Shopping the competition while building relationships with competitors
  • Compiling a comprehensive community resource tool
  • Effective marketing plans
  • Relationship sales process and evaluating personal sales performance
  • Evaluating a prospect’s commitment level and overcoming objections
  • Reviewing the next steps in the sales process with prospective residents
  • Applying fair housing laws and communicating rental criteria
  • Qualifying prospective residents according to rental policy
  • Preparing and reviewing leases with new residents
  • The move-in process
  • Responding to resident issues and maintenance requests with appropriate follow-up
  • Building relationships with residents and creating a sense of community
  • Reporting incidents, maintaining documentation, and taking corrective action
  • Maximizing revenue and operational efficiency
  • Securing and processing lease renewals
  • Conducting a market survey

In order to receive credit for attending the certification course, attendees are required to turn on their video camera at all times during class and participate in any poll questions/open discussion from the instructor.

Instructor

Katrina Greene, CAM started in the industry in 2001 as a temporary leasing associate and is now a Senior Property Manager for Sheehan Property Management. Katrina currently oversees a portfolio of 3,500+ units which includes student housing, conventional, retail, and Section 8 communities. She is the 2019 YPM Committee Chairperson and has been a guest speaker in courses at Ball State in the RPM program. 

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