2026 CALP (Certified Apartment Leasing Professional)
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Class Dates: Feb. 10 - 12 Each day runs 9:00am - 3:00pm EST Format: Hybrid (in-person OR online).
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Cost:
Member: $475/person
Non-Member: $665/person
Leasing professionals are the first people that prospective residents meet and are responsible for generating traffic, conducting leasing demonstrations, overcoming objections and qualifying prospective residents. This program teaches all these skills and more.
Learning Objectives:
- Using technology to generate traffic
- Monitoring and managing your community’s reputation
- Inspecting the leasing center, tour route, model units, and vacant apartments
- Shopping the competition while building relationships with competitors
- Compiling a comprehensive community resource tool
- Effective marketing plans
- Relationship sales process and evaluating personal sales performance
- Evaluating a prospect’s commitment level and overcoming objections
- Reviewing the next steps in the sales process with prospective residents
- Applying fair housing laws and communicating rental criteria
- Qualifying prospective residents according to rental policy
- Preparing and reviewing leases with new residents
- The move-in process
- Responding to resident issues and maintenance requests with appropriate follow-up
- Building relationships with residents and creating a sense of community
- Reporting incidents, maintaining documentation, and taking corrective action
- Maximizing revenue and operational efficiency
- Securing and processing lease renewals
- Conducting a market survey
*No refunds if cancellation occurs within two (2) days of course. Once registered, you will be responsible for the cost of all course materials.
Instructor
With nearly two decades in the multifamily housing industry, Nicci Tague began her career in 2006 as an assistant manager and has grown through a variety of leadership and training roles. Over the past several years, she has focused on developing others—helping team members build their skills, confidence, and careers. Nicci is deeply passionate about continuous learning and believes that when employees are supported and engaged, they create exceptional experiences for residents. Her philosophy is simple: through great employee experiences and outstanding resident experiences, every property can achieve lasting success.