CALP Certification

CALP (formerly NALP) is typically the first industry credential a professional earns. This course is recommended for leasing consultants with varying levels of experience. Completing the coursework signals the employer that the staff member is committed to a career in residential property management.

2024 Class Dates: To Be Determined

These classes will be held Hybrid, both in-person and via Zoom meeting

Participants will learn about:

• Using technology to generate traffic
• Monitoring and managing your community’s reputation
• Inspecting the leasing center, tour route, model units, and vacant apartments
• Shopping the competition while building relationships with competitors
• Compiling a comprehensive community resource tool
• Effective marketing plans
• Relationship sales process and evaluating personal sales performance
• Evaluating a prospect’s commitment level and overcoming objections
• Reviewing the next steps in the sales process with prospects
• Applying fair housing law and communicating rental criteria
• Qualifying prospective residents according to rental policy
• Preparing and reviewing leases with new residents
• Move-in process
• Responding to resident issues and maintenance requests with appropriate follow-up
• Building relationships with residents and creating a sense of community
• Reporting incidents, maintaining documentation, and taking corrective action
• Maximizing revenue and operational efficiency
• Securing and processing lease renewals

• Conducting a market survey

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