The Research Obsessed Renter: Do you know what they know?
Customers are becoming more obsessed with research and reviews. Are you ready to lease to them? Are you making it easy for them to find the answers to their questions?
In this session we’ll cover how to adjust your leasing strategies for potential renters who already know so much about your property. We’ll also discuss how your prospects are learning about your company and community, and what they want to discover before they even reach out.
Learning Objectives:
- How prospective residents are learning about your company and community.
- What they are looking for in your digital marketing.
- How to speak to them when they have preconceived notions.
CONTINUING EDUCATION CREDIT: In order to earn Continuing Education Credits (CECs), viewers must attend the live virtual class. No credit will be earned from watching the recording posted to our website following the class. Attendees are encouraged to turn on their video cameras and participate in any poll questions/open discussion from the speaker(s). Credit hours are based on webinar duration.
Thank you to our Sponsor!
Instructor
Tammy Longo is a Regional Sales Executive with ALN Apartment Data in the Northeast region. In 2003 she was first introduced to multifamily when she moved from New York to Virginia and accepted a position as a leasing agent. Over her exciting 20-year career, she has enjoyed life in operations, marketing, and as a supplier. She loves to connect with and advocate for our industry and is actively involved in the Virginia Apartment Management Association and The National Apartment Association by participating on boards, teaching credential classes, and speaking at conferences including the N.A.A. Educational Conference.