Foundations of Multifamily Leasing (Winter)
It's more than just leasing apartments. Discover how leasing professionals create exceptional resident experiences, contribute to property success, and serve as the face of their communities.
Foundations of Multifamily Leasing is an interactive course designed for new and early-career leasing professionals looking to build confidence and establish a strong foundation for success in the multifamily housing industry. Participants will gain a deeper understanding of how apartment communities operate, the critical role leasing professionals play throughout the resident journey, and how communication, professionalism, teamwork, and Fair Housing awareness contribute to positive outcomes for the residents and onsite teams alike.
Through engaging discussions, real-world examples, and practical insights, attendees will gain valuable knowledge they can apply immediately in their roles. Developed by multifamily professionals right here in Indiana, this course was created to provide leasing professionals with the practical knowledge, tools, and confidence needed to succeed in their roles.
Attendees will leave better prepared to navigate their role and make an immediate impact at their community.
Participants will explore:
Module 1: Introduction to the Multifamily Industry
Module 2: Professional Presence, Communication, and Conflict Resolution
Module 3: The Leasing Experience (Prospect to Resident)
Module 4: Leasing as a Business Function: Why Leasing Matters
Module 5: Doing the Right Thing: A Fair Housing Preview
Learning Objectives:
- Understand the structure of the multifamily housing industry and the role leasing professionals play in community success.
- Apply effective communication, professionalism, and customer service skills when interacting with prospects, residents, and onsite teams.
- Recognize how leasing activities contribute to resident satisfaction, occupancy, and overall property performance.
- Identify Fair Housing fundamentals and the importance of consistency, ethics and professional responsibility in leasing.
Instructor
Maddy Klinker is the Director of Education & Councils for the Indiana Apartment Association, where she oversees educational programming and professional development opportunities for multifamily housing professionals across the state. A Minnesota native, she earned her degree in Elementary & Preprimary Education then spent six years as a middle school teacher before transitioning into the multifamily housing industry.
Since joining IAA, Maddy has focused on webinars, credential programs, and member engagement while gaining firsthand industry insight through onsite visits with property teams. Her background in teaching helps her create engaging and impactful learning experiences for industry professionals.
Outside of work, she enjoys cheering on the Minnesota Vikings and Tennessee Volunteers, exploring Central Indiana coffee shops, and visiting family in Minneapolis and Knoxville.