Don't Get Kicked to the Curb: Mastering Digital and Physical Curb Appeal
We know that prospects will decide to inquire about meeting the leasing agent and viewing the inside of an apartment within the first 10-seconds of seeing the exterior of the property. But have you ever thought about the curb appeal of your digital marketing? Is your website curb appeal attended to, or are people bouncing right off your ads and your website?
We'll ensure all the bases are covered in this practical session on total curb appeal, covering both the virtual and real worlds. You'll walk away with an easy to follow inspection plan to make sure your property is always looking its best, online and IRL. Curb appeal is a crucial part of your marketing and operations; without it, prospects will keep driving. . . or scrolling by.
Learning Objectives:
- Learn how and what to inspect for physical curb appeal
- How to create a market survey for reviewing your digital presence and ways to improve it
- Suggestions for implementing an inspection list into day to day operations, and each team member's role (Digital hand out)
CONTINUING EDUCATION CREDIT: In order to earn Continuing Education Credits (CECs), viewers must attend the live virtual class. No credit will be earned from watching the recording posted to our website following the class. Attendees are encouraged to turn on their video cameras and participate in any poll questions/open discussion from the speaker(s). Credit hours are based on webinar duration.
Thank you to our Sponsors!
Instructor
Donje Putnam, ARM, RAM is the Director of Marketing and Training at Senex Law, PC, where she helps property managers learn and use next-level technology to manage the legal process. With over 25 years experience in the apartment industry, Donje Putnam, ARM, RAM specializes in making work easier for on-site teams by setting up well-ordered operations, developing processes, and creating and automating marketing initiatives.