What It Takes - Renters Expectations: How to Get the Lease
Today’s renter is picky, savvy, and spoiled for choice. With endless options, digital tools, and sleek competitor communities at their fingertips, good isn’t good enough anymore. Renters expect to be WOW’ed — not just by your property, but by you.
In this fast-moving session, we’ll unpack what it really takes to earn the lease in 2026. From creating standout personal connections to mastering moments that meet and exceed expectations, you’ll learn how to rise above the noise — not just against other communities, but against every leasing professional your prospect meets. Today, it’s not just about luck or who has the best of the best; it’s about knowing what it takes.
Learning Objectives:
- Explore what's driving modern renters expectations - from convenience and connection to authenticity and experience.
- Learn how to stand out as a person renters remember and trust, not just the building they toured.
- Discover practical, repeatable ways to exceed expectations, build emotional connection, and close with confidence.
CONTINUING EDUCATION CREDIT: In order to earn Continuing Education Credits (CECs), viewers must attend the live virtual class. No credit will be earned from watching the recording posted to our website following the class. Attendees are encouraged to turn on their video cameras and participate in any poll questions/open discussion from the speaker(s). Credit hours are based on webinar duration.
Thank you to our sponsors:
Instructor
Virginia Love launched her multifamily journey 34 years ago as a leasing consultant, earning $5.72 an hour and approximately $30 per lease. Since then, she has climbed the ranks through training, marketing, and operations roles at top firms like Summit, Watermarke, and ING Clarion. After 12 years as VP of Leasing & Marketing at Waterton, she joined Entrata in 2019 as Industry Principal, driving innovation across marketing, product, and sales. A National Apartment Association Lyceum graduate and former Chair of the Atlanta and Georgia Apartment Associations, Virginia is a recognized force, twice named a GlobeSt Woman of Influence, Connect CRE Woman in Real Estate, and inducted into the Georgia Apartment Association Hall of Fame in 2025. Virginia is a frequent speaker, an Apartment All-Star, and an exceptionally organized traveler.