The NEW Renter Reality - Trends Shaping the Multifamily Industry
Today’s renters expect more - more technology, more service, and more personalized experiences. But what’s behind these rising demands, and how do national apartment trends impact Indiana's multifamily market? This session explores the key forces driving change, including the influence of Gen Z as both renters and associates, as well as external factors such as shifting consumer behaviors, cultural trends, and economic pressures.
Join us for a data-driven look at the trends reshaping leasing, resident retention, and operations. You’ll walk away with fresh insights, future predictions, and actionable strategies to adapt and thrive in an evolving industry.
Learning Objectives:
- Discover the key factors driving today's renters.
- Understand how national apartment trends and shifting consumer behaviors impact the multifamily market.
- Gain insights and actionable strategies to adapt to evolving leasing, retention, and operational challenges.
CONTINUING EDUCATION CREDIT: In order to earn Continuing Education Credits (CECs), viewers must attend the live virtual class. No credit will be earned from watching the recording posted to our website following the class. Attendees are encouraged to turn on their video cameras and participate in any poll questions/open discussion from the speaker(s). Credit hours are based on webinar duration.
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Instructor
Virginia Love launched her multifamily journey 34 years ago as a leasing consultant, earning $5.72 an hour and approximately $30 per lease. Since then, she has climbed the ranks through training, marketing, and operations roles at top firms like Summit, Watermarke, and ING Clarion. After 12 years as VP of Leasing & Marketing at Waterton, she joined Entrata in 2019 as Industry Principal, driving innovation across marketing, product, and sales. A National Apartment Association Lyceum graduate and former Chair of the Atlanta and Georgia Apartment Associations, Virginia is a recognized force, twice named a GlobeSt Woman of Influence, Connect CRE Woman in Real Estate, and inducted into the Georgia Apartment Association Hall of Fame in 2025. Virginia is a frequent speaker, an Apartment All-Star, and an exceptionally organized traveler.