Income Investigation - Following the Money Trail (Financial Forensics Series, Session 1)

Financial Forensics Series Description: 

In this four-part “Financial Forensics” series, participants will learn to investigate the numbers behind property performance and uncover the operational stories hiding in plain sight. Each session builds practical skills in income, expenses, and budgeting, culminating in a hands-on case study that puts participants in the detective’s chair. Whether you’re new to financials or ready to strengthen your analytical skills, this series helps you move from reacting to results.

Session Description:

Every property’s story starts with income. In this session, we’ll dig into gross potential rent, loss-to-lease, vacancy loss, and other revenue “suspects” to uncover where money may be slipping through the cracks. Attendees will learn to analyze rent rolls, identify trends, and develop creative strategies to increase income while maintaining resident satisfaction.

Learning Objectives:   

• Break down each income category (GPR, LTL, Vacancy, Concessions, Bad Debt) and understand its impact on performance. 
• Identify income-related variances and determine root causes using real-world examples. 
• Apply practical strategies to improve top-line revenue through pricing, renewal, and occupancy optimization. 
• Strengthen communication of income results to regional and ownership teams using data-driven storytelling. 

CONTINUING EDUCATION CREDIT: In order to earn Continuing Education Credits (CECs), viewers must attend the live virtual class. No credit will be earned from watching the recording posted to our website following the class. Attendees are encouraged to turn on their video cameras and participate in any poll questions/open discussion from the speaker(s). Credit hours are based on webinar duration.