Chasing unicorns is a phrase to describe the pursuit of something exceptional and extraordinary; and if attained, has the potential for significant rewards. Market relevance is our industry's unicorn but we're not alone; 80% of executives believe that customers and employees are changing faster than they can change their businesses. To stay top-of-mind, companies need to see their customers as they see themselves, imperfections and all, and align their marketing message accordingly. But when the proverbial "P's and C's" of marketing are not working, what else is there to do? Take a seat and get ready to learn how 3 companies across the nation have managed to capture the market share of relevance against the competition and what your organization can do to elevate your communities above the fray.

Join us for an engaging session on Cultural Intelligence and its role in navigating the complexities of today's multifamily environment. Learn how to recognize and address microaggressions, build a culture of inclusivity, and lead with empathy. Through real-life scenarios, you'll gain practical strategies to enhance communication, reduce conflict, and drive innovation in your community. Don't miss this opportunity to raise your cultural IQ and become a champion of diversity in your workplace!

"Tools, Talent, and Talk: The Complete Maintenance Professional" is an engaging and interactive session designed to enhance the communication, customer service, and teamwork skills essential for success in multifamily maintenance.

In this session, we’ll explore how effective communication, professionalism, and a customer-focused mindset can improve resident relationships, streamline teamwork, and boost job satisfaction. Through real-world scenarios and interactive exercises, attendees will learn how to handle difficult situations, prioritize tasks, and deliver top-tier service.

Whether you're a seasoned pro or new to the field, this session will provide practical strategies to help you master the human side of maintenance. Because a great maintenance professional doesn’t just fix things, they build trust and connections.

In this session, you will discover telephone techniques that help you stand apart from the competition, drive traffic to your business, and provide excellent customer service. Identify how you sabotage yourself on the phone and learn how to prevent it while approaching phone calls with confidence. Further, you will understand the importance of building rapport, establishing a relationship, and engaging the prospect's interest enough to turn into a visit or a sale. Learn to get the results you want from one of the most productive tools available: the telephone.

In today's dynamic real estate landscape, mastering the delicate balance between economic prosperity and genuine empathy is crucial for sustained growth. This session delves into the intersection of economics and empathy, providing practical strategies to navigate revenue challenges. Participants will learn how to diversify revenue streams, prioritize profitability alongside resident welfare, and adapt to evolving market trends.

Time management in multifamily is like baking the perfect dish - having the right ingredients, using the correct tools, and following a step-by-step process to get the best results. In this session, we'll break down time management strategies using a baking-inspired framework, helping attendees create the perfect "productivity recipe" to manage their workload, stay organized, and reduce burnout.

This isn't just another time management lecture - its The Productivity Bake-Off, where we take real-life time management challenges and turn them into a winning strategy.

Clear communication between maintenance teams and property managers is critical to creating efficient operations and satisfied residents. This session focuses on breaking down communication barriers, improving collaboration, and ensuring everyone is on the same page. We'll explore how to use technology to streamline requests, set clear expectations, and provide consistent follow-ups. Maintenance professionals will gain tools to better articulate challenges and updates, while property managers will learn how to provide the context and support needed to help maintenance teams succeed. Together, we'll uncover how effective communication not only improves workflows but strengthens relationships across teams, ensuring smoother operations and happier residents.

Did you know you can use your Emotional Intelligence (EQ) to boost your leasing and sales? Most things in life involve a sales process but people make buying decisions for their own reasons - not yours! And buying decisions are definitely emotional. How do you navigate the emotions of others? Learn to use your social awareness to understand stakeholders and risks. Your self-awareness will lead you to sales and success increase your win probability.

Join us for our lunch presentation, where we will honor a portion of our Midwest Prodigy Awards.

Join more than 200 suppliers on the trade show floor and discover the latest products and services for your apartment community. This year’s show is all about fun, energy, and competition. With vendors bringing the excitement by decorating their booths in true Game Show style!

Don’t miss your chance to "come make a deal" while exploring what’s next for the multifamily industry.

Have you ever felt trapped in a cycle of offering concessions to fill vacancies? The fact is, 72% of renters are willing to rent at a community without expecting any form of discount. Learn how concessions can devalue your community, attract the wrong kind of resident, and set a precedent for future renewal decisions. Instead of discounting your way to occupancy, we'll show you how to create a community that residents want to live in by leveraging your community's unique features to attract and retain high-quality residents. Discover innovative approaches to framing concessions as special offers, rather than discounts. By the end of this session, you'll gain a fresh perspective on leasing and discover effective strategies to secure more lease and renewals without sacrificing your bottom line.

Burnout is a common challenge for property and regional managers juggling competing demands, but prioritizing rest and recovery is key to sustaining success. This session highlights why recharging isn't just to personal benefit - it's a leadership strategy that enhances individual performance and empowers your team. Discover how recognizing your limits, delegating effectively, and modeling a balanced approach can boost productivity and morale. We'll provide actionable strategies to cultivate a work culture that prioritizes well-being, helping you and your team thrive in the fast-paced property management industry.

This presentation focuses on Maintenance Technician's mental health and well-being challenges and how to overcome them. We will explore the impact of the 2020-2021 pandemic, the stressors specific to the maintenance industry, and how mental health directly affects job performance, safety, and productivity. Attendees will learn practical strategies to manage stress, set boundaries, and maintain a healthy work-life balance. This session will also highlight the role of employers in supporting their teams through mental health resources and open communication.

The Power of Untamed Leadership calls you to step into the wild, authentic leader you were created to be. This isn't about playing it safe - it's about leading with courage, conviction, and a heart on fire. Break free from the tame and step into a leadership that inspires others to follow you into something greater.

Celebrate the excellent work of our maintenance professionals at this networking event, which will include food, beverages, and door prizes. 

Come celebrate the best in the Midwest and close out MMC 2025 with a bang! Attend this highly anticipated awards show and recognize the outstanding properties and professionals in the multifamily industry. 

Location: Indianapolis Marriott Downtown - Marriott Ballroom (350 W. Maryland St., Indianapolis, IN 46225)