Prodigy Criteria
Sponsored by:
Online submission criteria for all entries:
- Include one Word document that is one page in length per entry
- Up to 10 digital photographs per entry- crisp and clear
- Up to five PDF supporting pieces per entry
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Eligible entry activity must have occurred between May 1, 2009 and August 15, 2010
Corporate Website
Entries must be an independently designed corporate website – not part of an apartment Internet advertiser (i.e. Apartmentguide.com, Realpage.com, etc.). Judged on: Overall design, ease of navigation, website content, speed and customization of information.
Include:
- The URL website address
- A Word document that is one page in length
- Up to ten digital photographs - crisp and clear
- Up to five PDF supporting pieces.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Community Website
Entries must be an independently designed community website – not part of an apartment Internet advertiser (i.e. Apartmentguide.com, Realpage.com, etc.). Judged on: Overall design, ease of navigation, website content, speed and customization of information.
Include:
- The URL website address
- A Word document that is one page in length
- Up to 10 digital photographs - crisp and clear
- Up to five PDF supporting pieces.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Maintenance Shop
Entries must be a community maintenance shop. Judged on: functionality, organization, cleanliness and efficient use of space.
Include:
- A Word document that is one page in length and provides a detailed description of the maintenance shop
- Up to 10 digital photographs - crisp and clear – of the maintenance shop only
- Up to five PDF supporting pieces to show the overall success
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Community Resident Retention Program
Entries must be a resident retention program for a specific apartment community. Judged on: creativity of the program, implementation of the program, resident retention rate, overall success of the program and how the program increased your bottom line.
Include:
- A Word document that is one page in length and provides a detailed description of the program
- Up to ten digital photographs - crisp and clear
- Up to five PDF supporting pieces providing quantitative data proving overall success of the program
Please note: Failure to follow submission requirements will result in disqualification of the entry
Corporate Resident Retention Program
Entries must be a resident retention program delivered from a corporate level impacting multiple sites. Judged on creativity of the program, implementation of the program, resident retention rate, overall success of the program and how the program increased your bottom line.
Include:
- A Word document that is one page in length and provides a detailed description of the program
- Up to ten digital photographs - crisp and clear
- Up to five PDF supporting pieces providing quantitative data proving overall success of the program
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Companywide Employee Relations Program
Judged on employee benefits, company wide internal sales promotions, corporate culture, employee involvement, educational opportunities, leadership programs, employee retention rate and training for the betterment of the industry.
Include:
- A Word document that is one page in length and provides a detailed description of the program
- Up to 10 digital photographs - crisp and clear.
- Up to five PDF supporting pieces providing quantitative data proving overall success of the program
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Industry – Related Innovation
Entries can include any idea with the potential for industry impact. Examples: an innovation in floor plan design, innovative community or corporate program, innovation in marketing, training or maintenance or technological innovation. You may submit an entry which has also been submitted in a different category. Judged on the potential benefit or impact on the apartment industry.
Include:
- A Word document that is one page in length and provides detailed information on the concept and execution of the innovation as well as the benefit provided by the innovation
- Up to 10 digital photographs - crisp and clear
- Up to ten PDF supporting pieces providing quantitative data proving overall success of the innovation
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Apartment Designed for the Physically Challenged
Entries must be an individual apartment or floor plan designed specifically to meet the needs of the physically challenged. Judged on overall design, use of space, aesthetics, services offered and other criteria as required by code.
Include:
- A Word document that is one page in length and provides a detailed descriptionof the apartment or floor plan.
- Up to 10 digital photographs - crisp and clear – of the apartment only
- Up to five PDF supporting pieces including a floor plan
Apartment Community Designed for Project-Based Rent Subsidy
Entries must be an apartment community that has at least 80% rent subsidy through either the Department of HUD or a state regulatory agency. Judged on overall design, use of space, aesthetics and other architectural details.
Include:
- A Word document that is one page in length and provides a detailed description of the community
- Up to 10 digital photographs - crisp and clear – of the apartment community
- Up to five PDF supporting pieces including a floor plan
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Apartment Community Designed for Tax Credit Affordable Housing
Entries must be an apartment community that has at least 50% of the units set aside for income eligible residents. Judged on overall design, use of space, aesthetics and other architectural details.
Include:
- A Word document that is one page in length and provides a detailed description of the community
- Up to ten digital photographs - crisp and clear – of the community
- Up to five PDF supporting pieces including a floor plan
Overall Community Service Program
Entries must include community service programs that involve the greater community and surrounding areas beyond the confines of the specific apartment community. This category does not include programs that only benefit the apartment community itself and its residents. Judged on involvement with the local public community and the positive overall impact on society.
Include:
- A Word document that is one page in length and provides a detailed description of the program and proves a successful outcome
- Up to 10 digital photographs - crisp and clear – of the program only
- Up to 10 PDF supporting pieces providing quantitative data proving overall success of the program such as number of participants, benefit provided, amount raised, etc.
Corporate Suite Program
Entries must be a corporate suite program designed for and benefitting a specific apartment community. Judged on marketing strategy, overall program design, services offered, implementation and results.
Include:
- A Word document that is one page in length and provides a detailed description of the program
- Up to 10 digital photographs - crisp and clear – of a corporate suite only
- Up to five PDF supporting pieces providing quantitative data proving overall success of the program and highlighting the marketing materials
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Renovated Community
Entries must be an apartment community that has undergone some level of renovation. Judged on overall design and execution of the renovation project.
Include:
- A Word document that is one page in length and provides a detailed description of the renovation including the scope of the project (areas renovated, length of the project, and accommodations made for the residents)
- Up to 10 digital photographs - crisp and clear – interior and exterior photographs depicting before and after the renovation occurred
- Up to five PDF supporting pieces including floor plans
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Independent Owner Property
Entries must include companies or individuals owning 50 or fewer units. Judged on appearance of building and grounds, use of space, and overall success.
Include:
- A Word document that is one page in length and provides a detailed description of the community
- Up to 10 digital photographs - crisp and clear – of the community
- Up to five PDF supporting pieces including floor plans and providing quantitative data proving overall success of the community
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Overall Amenities NEW CATEGORY
Entries must be amenities located at a specific community. Judged on variety of amenities, uniqueness, how they relate to the community, its residents and their needs, and the overall success of the amenity package.
Include:
- A Word document that is one page in length and provides a detailed description of the amenities including their usage by the residents, residents’ response to the amenities, and overall success of the amenity package
- Up to 10 digital photographs - crisp and clear – interior and exterior photographs of the amenities only
- Up to five PDF supporting pieces
Please note: Failure to follow submission requirements will result in disqualification of the entry.
The following categories judged on basis of actual Age and Square Footage
Eligible entry activity must have occurred between May 1, 2009 and August 15, 2010
Floor Plans – Communities 1 -10 years in age
Judged on the use of interior space, architectural features, originality and layout.
Include:
- A Word document that is one page in length and provides a detailed description of the floor plan including unique features and benefits
- Up to 10 digital photographs - crisp and clear – of the floor plan only.
- Up to five PDF supporting pieces including a floor plan
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Under 800 square feet
Judged on the use of interior space, architectural features, originality and layout.
Include:
- A Word document that is one page in length and provides a detailed description of the floor plan including unique features and benefits
- Up to 10 digital photographs - crisp and clear – of the floor plan only.
- Up to five PDF supporting pieces including a floor plan
Please note: Failure to follow submission requirements will result in disqualification of the entry.
801 - 1100 square feet
Judged on the use of interior space, architectural features, originality and layout.
Include:
- A Word document that is one page in length and provides a detailed description of the floor plan including unique features and benefits
- Up to 10 digital photographs - crisp and clear – of the floor plan only.
- Up to five PDF supporting pieces including a floor plan
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Over 1100 square feet
Judged on the use of interior space, architectural features, originality and layout.
Include:
- A Word document that is one page in length and provides a detailed description of the floor plan including unique features and benefits
- Up to 10 digital photographs - crisp and clear – of the floor plan only.
- Up to five PDF supporting pieces including a floor plan
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Floor Plans – Communities 11+ years in age
Under 800 square feet
Judged on the use of interior space, architectural features, originality and layout.
Include:
- A Word document that is one page in length and provides a detailed description of the floor plan including unique features and benefits
- Up to 10 digital photographs - crisp and clear – of the floor plan only.
- Up to five PDF supporting pieces including a floor plan
Please note: Failure to follow submission requirements will result in disqualification of the entry.
801 - 1100 square feet
Judged on the use of interior space, architectural features, originality and layout.
Include:
- A Word document that is one page in length and provides a detailed description of the floor plan including unique features and benefits
- Up to 10 digital photographs - crisp and clear – of the floor plan only.
- Up to five PDF supporting pieces including a floor plan
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Over 1100 square feet
Judged on the use of interior space, architectural features, originality and layout.
Include:
- A Word document that is one page in length and provides a detailed description of the floor plan including unique features and benefits
- Up to 10 digital photographs - crisp and clear – of the floor plan only.
- Up to five PDF supporting pieces including a floor plan
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Overall Curb Appeal
1-10 years in age
Judged on the overall impact of the curb appeal of the community including the use of landscaping (overall design and layout, use of flowers, trees, shrubs, etc.) and exterior signage (general appearance, consistency with property theme, functionality, color and overall design).
Include:
- A Word document that is one page in length and provides a detailed description of the landscaping and exterior signage of the community. Include specific information on the effectiveness of the landscaping as well as the signage and how curb appeal has helped the overall success of the community.
- Up to 10 digital photographs - crisp and clear – of the exterior curb appeal only. Label each photograph with information as to what is being shown and where it is located. If applicable, also include the location taken such as the main entrance or the clubhouse. Describe each photograph explaining how it enhances the overall curb appeal of the community.
- Up to five PDF supporting pieces.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
11+ years in age
Judged on the overall impact of the curb appeal of the community including the use of landscaping (overall design and layout, use of flowers, trees, shrubs, etc.) and exterior signage (general appearance, consistency with property theme, functionality, color and overall design).
Include:
- A Word document that is one page in length and provides a detailed description of the landscaping and exterior signage of the community. Include specific information on the effectiveness of the landscaping as well as the signage and how curb appeal has helped the overall success of the community.
- Up to 10 digital photographs - crisp and clear – of the exterior curb appeal only. Label each photograph with information as to what is being shown and where it is located. If applicable, also include the location taken such as the main entrance or the clubhouse. Describe each photograph explaining how it enhances the overall curb appeal of the community.
- Up to five PDF supporting pieces.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Leasing Office
1-10 years in age
Judged on overall design, layout, marketing tools, and furnishings
Include:
- A Word document that is one page in length and provides a detailed description of the leasing office including unique features and benefits.
- Up to 10 digital photographs - crisp and clear – of the interior of the leasing office area only. Do not include amenity photographs. See new category – Best Community Amenities.
- Up to five PDF supporting pieces including a floor plan.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
11+ years in age
Judged on overall design, layout, marketing tools, and furnishings
Include:
- A Word document that is one page in length and provides a detailed description of the leasing office including unique features and benefits.
- Up to 10 digital photographs - crisp and clear – of the interior of the leasing office area only. Do not include amenity photographs. See new category – Best Community Amenities.
- Up to five PDF supporting pieces including a floor plan.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
The following categories judged according to Size of Community
Online submission criteria for all entries
- Include 1 word document that is one page in length per entry
- Up to 10 digital photographs per entry- crisp and clear
- Up to five PDF supporting pieces per entry
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Eligible entry activity must have occurred between May 1, 2009 and August 15, 2010
Brochure
Less than 200 units
Judged on outstanding graphic design, copy writing, effectiveness and overall success.
Include:
- A Word document that is one page in length and provides a detailed description of the brochure including concept idea, effectiveness and overall success of the piece.
- Up to 10 digital photographs - crisp and clear – of the brochure only.
- Up to five PDF supporting pieces.
- 2 original brochures mailed to IAA
Please note: Failure to follow submission requirements will result in disqualification of the entry.
201-450 units
Judged on outstanding graphic design, copy writing, effectiveness and overall success.
Include:
- A Word document that is one page in length and provides a detailed description of the brochure including concept idea, effectiveness and overall success of the piece.
- Up to 10 digital photographs - crisp and clear – of the brochure only.
- Up to five PDF supporting pieces.
- 2 original brochures mailed to IAA
Please note: Failure to follow submission requirements will result in disqualification of the entry.
More than 450 units
Judged on outstanding graphic design, copy writing, effectiveness and overall success.
Include:
- A Word document that is one page in length and provides a detailed description of the brochure including concept idea, effectiveness and overall success of the piece.
- Up to 10 digital photographs - crisp and clear – of the brochure only.
- Up to five PDF supporting pieces.
- 2 original brochures mailed to IAA
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Color Advertisement
Less than 200 units
Entries can include any color advertisement that appeared in an apartment guide, magazine, newspaper, or as a billboard or direct mail piece. Judged on concept idea, copy writing, graphic design, effectiveness and overall success.
Include:
- A Word document that is one page in length and provides a detailed description of the color advertisement including concept idea, effectiveness, overall success of the piece, and dates and media in which this advertisement appeared
- Up to 10 digital photographs - crisp and clear – of the color advertisement only.
- Up to five PDF supporting pieces. One PDF file must be the original advertisement.
- Please note: Failure to follow submission requirements will result in disqualification of the entry.
201-450 units
Entries can include any color advertisement that appeared in an apartment guide, magazine, newspaper, or as a billboard or direct mail piece. Judged on concept idea, copy writing, graphic design, effectiveness and overall success.
Include:
- A Word document that is one page in length and provides a detailed description of the color advertisement including concept idea, effectiveness, overall success of the piece, and dates and media in which this advertisement appeared
- Up to 10 digital photographs - crisp and clear – of the color advertisement only.
- Up to five PDF supporting pieces. One PDF file must be the original advertisement.
- Please note: Failure to follow submission requirements will result in disqualification of the entry.
More than 450 units
Entries can include any color advertisement that appeared in an apartment guide, magazine, newspaper, or as a billboard or direct mail piece. Judged on concept idea, copy writing, graphic design, effectiveness and overall success.
Include:
- A Word document that is one page in length and provides a detailed description of the color advertisement including concept idea, effectiveness, overall success of the piece, and dates and media in which this advertisement appeared
- Up to 10 digital photographs - crisp and clear – of the color advertisement only.
- Up to five PDF supporting pieces. One PDF file must be the original advertisement.
- Please note: Failure to follow submission requirements will result in disqualification of the entry.
Decorated Model
Less than 200 units
Judged on use of color, texture, furniture, accessories, window and wall treatments.
Include:
- A Word document that is one page in length and provides a detailed description including effectiveness and overall success of the decorated model.
- Up to 10 digital photographs - crisp and clear – of the interior of the decorated model only.
- Up to five PDF supporting pieces including a floor plan of the model.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Between 201-450 units
Judged on use of color, texture, furniture, accessories, window and wall treatments.
Include:
- A Word document that is one page in length and provides a detailed description including effectiveness and overall success of the decorated model.
- Up to 10 digital photographs - crisp and clear – of the interior of the decorated model only.
- Up to five PDF supporting pieces including a floor plan of the model.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
More than 450 units
Judged on use of color, texture, furniture, accessories, window and wall treatments.
Include:
- A Word document that is one page in length and provides a detailed description including effectiveness and overall success of the decorated model.
- Up to 10 digital photographs - crisp and clear – of the interior of the decorated model only.
- Up to five PDF supporting pieces including a floor plan of the model.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
Overall Marketing Program
Less than 200 units
Entries must be a marketing program for an individual apartment community. This could include but is not limited to brochures, stationary, business cards, advertising (print, radio, TV, billboard, etc.) special events, promotional items and other sales tools. Judged on overall concept, continuity, design and execution as well as effectiveness and overall success.
Include:
- A Word document that is one page in length and provides a detailed description of the apartment community marketing program. Include specific information on the marketing concept, time period of the campaign, effectiveness of the program, and how it impacted the overall success of the community.
- Up to 10 digital photographs - crisp and clear – of the marketing program pieces only. Label each photograph with specific identifying information.
- Up to 10 PDF supporting pieces.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
201 – 450 units
Entries must be a marketing program for an individual apartment community. This could include but is not limited to brochures, stationary, business cards, advertising (print, radio, TV, billboard, etc.) special events, promotional items and other sales tools. Judged on overall concept, continuity, design and execution as well as effectiveness and overall success.
Include:
- A Word document that is one page in length and provides a detailed description of the apartment community marketing program. Include specific information on the marketing concept, time period of the campaign, effectiveness of the program, and how it impacted the overall success of the community.
- Up to 10 digital photographs - crisp and clear – of the marketing program pieces only. Label each photograph with specific identifying information.
- Up to 10 PDF supporting pieces.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
More than 450 units
Entries must be a marketing program for an individual apartment community. This could include but is not limited to brochures, stationary, business cards, advertising (print, radio, TV, billboard, etc.) special events, promotional items and other sales tools. Judged on overall concept, continuity, design and execution as well as effectiveness and overall success.
Include:
- A Word document that is one page in length and provides a detailed description of the apartment community marketing program. Include specific information on the marketing concept, time period of the campaign, effectiveness of the program, and how it impacted the overall success of the community.
- Up to 10 digital photographs - crisp and clear – of the marketing program pieces only. Label each photograph with specific identifying information.
- Up to 10 PDF supporting pieces.
Please note: Failure to follow submission requirements will result in disqualification of the entry.
When you have gathered your information, you may click here to submit your entry.
